New Chevrolet “A Little Big Country, A Little Bit Rock n’ Roll” Ad Campaign Highlights Everything We Love About the New 2019 Chevrolet Silverado

Recently, Chevrolet launched a brand-new comprehensive advertising campaign to support the launch of the all-new 2019 Chevrolet Silverado. Starting with a new 60-second TV commercial entitled, “A Little Bit Country, A Little Bit Rock n’ Roll,” the new ad highlights everything we love about the all-new 2019 Chevrolet Silverado: its rugged capability, roaring power, bold style, and undeniable fun.

Just like the all-new Silverado, this ad was meticulously crafted to turn heads. According to Paul Edwards, U.S. vice president of Chevrolet Marketing, the ad needed to be “bold, engaging and comprehensive to break through the clutter while staying true to the brand’s values and overall advertising approach.” Additionally, Edwards says the campaign prioritizes spotlighting the “versatility and lifestyle that comes with owning a pickup truck.”

The new Silverado campaign isn’t limited to the small screen, either. The 2019 Chevrolet Silverado will also feature on custom Amazon delivery boxes — an industry first — custom magazine covers, on popular website homepages, on “Jimmy Kimmel Live!”, and more.

Such a comprehensive ad campaign is totally understandable, considering that the 2019 Chevrolet Silverado is the strongest, most powerful, most advanced Silverado ever—and that’s saying something of a brand with more than a century-long legacy of strength and reliability.

Put a little more Rock n’ Roll in your life by taking the 2019 Silverado for a test drive at Curry Auto Center.

How to Customize Your Chevrolet Silverado

There are many ways to customize your Chevrolet Silverado, whether you’re looking to enhance the exterior of your pickup truck with greater toughness or have a cooler-looking ride.



  • Mud flaps. Protect your Silverado with mud flaps, which can prevent debris on the road from splattering on or damaging the sides of your pickup truck.
  • Tonneau covers. There are many different kinds of tonneau covers. Which design you choose depends on your own personal preferences. All of them are designed to keep your cargo secure and tucked away from the wear and tear of the outdoors.
  • Protective accessories. Things like bedliners, mats, and roll bars can be added to your Chevrolet Silverado to protect it from the elements.
  • By customizing the exterior lights of your truck, you can both enhance nighttime visibility and add a bit of flair.



  • Cargo accessories. Organizational tools like storage boxes, cargo nets, and floor dividers help keep your cargo neat and tidy, while floor liners enhance the look of your cargo box while also protecting your supplies.
  • There are lots of ways to enhance the cabin of your Chevrolet Silverado, from seat covers to steering wheel covers.


If you want more ideas on how to customize your Silverado, give us a call at Curry Auto Center. If you want a Silverado that you can customize, we have plenty here!

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