Recently, Chevrolet launched a brand-new comprehensive advertising campaign to support the launch of the all-new 2019 Chevrolet Silverado. Starting with a new 60-second TV commercial entitled, “A Little Bit Country, A Little Bit Rock n’ Roll,” the new ad highlights everything we love about the all-new 2019 Chevrolet Silverado: its rugged capability, roaring power, bold style, and undeniable fun.
Just like the all-new Silverado, this ad was meticulously crafted to turn heads. According to Paul Edwards, U.S. vice president of Chevrolet Marketing, the ad needed to be “bold, engaging and comprehensive to break through the clutter while staying true to the brand’s values and overall advertising approach.” Additionally, Edwards says the campaign prioritizes spotlighting the “versatility and lifestyle that comes with owning a pickup truck.”
The new Silverado campaign isn’t limited to the small screen, either. The 2019 Chevrolet Silverado will also feature on custom Amazon delivery boxes — an industry first — custom magazine covers, on popular website homepages, on “Jimmy Kimmel Live!”, and more.
Such a comprehensive ad campaign is totally understandable, considering that the 2019 Chevrolet Silverado is the strongest, most powerful, most advanced Silverado ever—and that’s saying something of a brand with more than a century-long legacy of strength and reliability.
Put a little more Rock n’ Roll in your life by taking the 2019 Silverado for a test drive at Curry Auto Center.